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New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in…

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is…

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed.  While AI offers powerful tools that enhance productivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material.  This article explores how you…

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025.  For this reason, structured data is no longer a “nice-to-have” but an essential part of any SEO strategy.  Here’s what you need to know about structured data, including why it matters, important trends, key schema…

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?  An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance. Many enterprises lack the centralized strategies…

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations.  Retailers should not underestimate the importance of an omnichannel strategy:  A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. This trend will only grow as it becomes…

Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May, are now rolling out in the U.S. Google wrote: “We’re rolling out search results pages organized with AI…

The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). However, we’ve yet…

Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re happy to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this…