Daily Search Forum Recap: May 3, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google got their cost down to generate AI answers in search by 80%. Google is interested in alternatives to hreflang. Google may recrawl URLs multiple times per…

Read More

Google expands Performance Max to online marketplaces

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Why we care. For marketers with…

Read More

Nexa AI Introduces Octopus v4: A Novel Artificial Intelligence Approach that Employs Functional Tokens to Integrate Multiple Open-Source Models

  There has been rapid growth in the open-source landscape for Large Language Models (LLMs) after the release of the Llama3 model and its successor, Llama 2, by Meta in 2023. This release has led to the development of multiple innovative LLMs. These models have played an important role in this dynamic field by influencing…

Read More

Google unveils new ways to reach streaming audiences

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing…

Read More