Will Google’s defense hold up against DOJ antitrust claims?

Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, it’s still easy to see that Google’s testimony could have gaps. Here are my favorite ones:  1. “Duty to deal”…

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Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News

Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps…

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Google’s 26th Birthday Doodle Is Missing

Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born. But if you go to Google.com, there is no Doodle on the home page to celebrate. Google generally, but not always, has a special birthday Doodle,…

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Daily Search Forum Recap: September 27, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s 26th birthday is today but there is no celebration or Doodle. Google may have removed a ton of reviews this month. If you update your Google…

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How SEO can work with digital marketing teams

In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing.  While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach…

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15 AI tools you should use for SEO

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things.  From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.  Below, I’ll…

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When and how to fire PPC clients

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients.  However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a…

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