Category: SEO
How to optimize your ecommerce ad spend and budget for the best ROI
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you…
Microsoft unveils new AI tools to ‘transform search & advertising’
Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot,…
AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the…
Google announces plans to update its Misleading Representation policy
Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or…
DOJ removes key Google evidence from its website
Crucial evidence from the Google antitrust trial has been removed from the US Department of Justice (DOJ) website. The DOJ had been publishing key documents,…
YouTube’s crackdown on ad blockers intensifies
YouTube appears to be ramping up its efforts to crackdown on ad blocks The platform has reportedly been sending users with ad blockers enabled more…
Google rolls out automatically created assets to all advertisers
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French…
Unleash the untapped power of email address intelligence
Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content,…
Meta Verified is rolled out to brands on Instagram and Facebook
Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp. Mark Zuckerberg announced that testing will begin in select counties on Facebook…
Are you being manipulated by Google Ads?
Do you know when you’re being manipulated? Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can…