AI and Google advertising: What’s next?

AI is impacting every aspect of Google, including SEO and Google Ads.  In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing…

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Google tightens AdMob policies, reshaping ad placement rules

Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in…

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Search marketing gender pay gap is widening

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity.  Additionally, women were more likely to have changed jobs or received promotions more recently than…

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