Google Ads pilots new metrics feature to boost overview flexibility

Google Ads has confirmed it is trialling a new overview slide metrics feature.

The platform told Search Engine Land this new dropdown tool has been rolled out to a limited number of advertisers to offer more flexibility from the overview page.

Why we care. This new feature simplifies access to essential data for advertisers by allowing you to select the desired metrics on the overview page and easily access additional information.

“Really like this update!” The new feature was first spotted by PPC expert Anthony Higman. Sharing his discovery on X, he wrote:

  • “New Just SPOTTED!!! Google Ads New Overview Slide Metrics Dropdown/Carousel!!!!! This is actually SUPER cool!!! Lets select ALL the metrics and then click through on the right to see other things in the overview slide!!! Really Like This Update!! Can Still Only Have 4 Highlighted But I Like It!”
  • “Also looks like they are working on you being able to segment by time right from the overview slide! BOOM, Love it! 1 good change for every 40 bad ones, but gotta take them wins where you can get them!”

Higman also shared a screenshot of his Google Ads account to show what the new dropdown option looks like:

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What Google is saying. A Google spokesperson told Search Engine Land:

  • “We are always exploring new ways to improve the experience for advertisers and users in Google Ads.”
  • “Currently, we are running an experiment with a limited number of advertisers to offer more flexibility from the overview page. We don’t have more details to share at this point.”

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Deep dive. Visit the Google Ads Help Center for more information.

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About the author

Nicola AgiusNicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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