Google rolls out new shopping tools ahead of summer sales

Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals.

What’s new:

  1. Updated deals destination:
    • – Shows freshest deals from across retailers in a carousel
    • – Organizes promotions by product categories
    • – Available on mobile and desktop in the U.S.
  1. Membership price display:
    • – Shows regular prices alongside discounted costs for loyalty program members
    • – Currently available for retailers like BestBuy, Petco, and Minted
Screenshot 2024 06 24 At 20.50.52Screenshot 2024 06 24 At 20.50.52

Why we care. Retail advertisers might need to shift more focus towards promoting deals and special offers to appear in these new features.

Why it matters. With 44% of shoppers saying deal days prompt them to shop more than usual (according to Google/Ipsos Deal Days Survey), these tools aim to help consumers find the best discounts across retailers.

The big picture. These features leverage Google’s Shopping Graph, which contains 45 billion product listings, to provide a centralized shopping experience.

By the numbers.

  • Online searches for “deals” spike in mid-July, surpassing interest in “vacation”
  • 25% of people who regret purchases during big sales say it’s due to finding lower prices later

Between the lines. Google is positioning itself as a one-stop shop for deal-hunting, potentially increasing its importance in the e-commerce ecosystem.

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About the author

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.


Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 


She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.

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