Google Search Generative Experience December 2023 End Date Removed

When Google first launched its Search Generative Experience, it labeled the “end” date of the program as December 2023 for US users and February 2024 for India and other countries. Well, now that end date was removed from the Google Search Labs interface.

Here is what it looked like before:

Google Sge Dec 2023 X2 1685291539

Here is what it looks like now:

Google Sge Labs Date Gone

What does this mean? It means that Google will likely continue testing SGE as a labs experiment and won’t be held down by any deadlines it set for itself.

This was spotted by Nicholas McDonough who posted on X, “SGE end date has been removed in labs. 🤔”

Forum discussion at X.

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