Google streamlines product data management for merchants

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control.

Key features:

  • Attribute rules: Automatically fix common data errors.
  • Supplemental data sources: Enhance primary product data with additional details.

Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms. With the automated functionalities in particular, even small business owners should find Merchant Center more cost effective to manage on their own.

How it works.

  1. Merchants can access these features through the new Advanced Data Source Management add-on.
  2. Step-by-step guidance is provided in the newly released Help articles.

First seen. Advertisers should now be seeing the options to add these new data sources. We first saw how courtesy of Georgi Zayakov on LinkedIn:

Merchant centre

What’s next? Google hints at more updates and improvements coming to Merchant Center Next.

The bottom line. These new features could save merchants time and effort while improving the accuracy and richness of their product information on Google’s platforms.

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About the author

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.


Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 


She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.

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