In an interesting turn of events, Apple has filed a lawsuit alleging a leak of classified information about projects including the recently launched Journal app. This development comes just days after the iPhone maker got hit with a lawsuit by the US Department of Justice for allegedly creating a walled garden with its devices…
Solar Eclipse 2024: A rare astronomical phenomenon is set to grace the skies next month. The much-anticipated Solar Eclipse is poised to occur in the second week of April, marking the first event of its kind in 2024. Following closely on the heels of the first Lunar Eclipse of the year on March 25,…
This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google. Then SEOs are like, should we remove our Contact Us and About Us pages? Google said publishing more content doesn’t make your website higher quality….
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Web Stories do show up in Google Image search, Google posted a correction, and fixed a Search Console bug. Google Ads posted no new news announcements…
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to…
In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and…
With the increase in online scams across India, one particular category of scams that has picked up recently is the FedEx courier scam. Bengaluru city police reportedly had registered 335 cyber fraud cases related to the FedEx courier scam in 2023. And what’s surprising is that people well-versed with the internet are getting scammed….
Apple may be about to introduce topographic maps to its Apple Maps app across various platforms, including iOS 18, macOS 15, and visionOS 2. This information comes from a recent analysis of code by MacRumors, suggesting that the tech giant is preparing to enhance its navigation offerings. Features of Topographic Maps Topographic maps, first…
Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach…
Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be…