How to manage SEO campaigns during economic downturns

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. This article can help marketers manage SEO campaigns and show the…

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Bing testing new generative search experience

Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs…

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Microsoft confirms Reddit blocked Bing Search

Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt…

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Data strategies for unlocking customer lifetime value

Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. Edna Chavira on July 24, 2024 at 7:08 pm | Reading time: 1 minute SearchBot is thinking … Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior,…

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Can’t keep up? 3 timeless ways to future-proof SEO

The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations.  Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm…

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Google offers enhanced conversions consultations

Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize their campaigns. Enhanced conversions provide a privacy-focused solution to maintain accurate conversion tracking. Details. The…

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2024 organic website traffic benchmarks

Comparing your website’s organic search performance to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO and content strategies to maximize results, and set more informed KPIs. Join Steven van Vessum, Director of Organic Marketing at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, as…

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Could AI eventually make SEO obsolete?

The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace your job? Early analysis suggests that AI still falls short, particularly in technical SEO analysis. While this study primarily used basic prompts, some users report better results with…

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