Google pilots new PPC ad format

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad format has drawn criticism from advertisers. First spotted: The new ad format was first flagged…

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Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation. What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting…

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New Google structured data carousels (beta)

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from…

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Google Analytics 4 launches default Google Ads report

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4….

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This day in search marketing history: February 29

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YouTube expands free editing app to 13 new markets

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. Brazil. Canada. Finland. Hong Kong. Ireland. Netherlands. New Zealand. Spain. Taiwan. Thailand. Turkey. What is…

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Google faces $2.27 billion lawsuit over advertising practices

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and…

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3 reasons not to block GPTBot from crawling your site

The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide.  AI improvement seems positive, but it’s not so clear-cut. Legal and ethical issues surround the technology. GPTBot’s arrival has highlighted these concerns, as many major brands are…

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