Month: August 2023
Discover the benefits of consent-based marketing: Privacy and personalization
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts…
Google introduces new Limited Ads Serving policy
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers…
Google Search testing “Mentioned in” search snippet
Google is testing a new search snippet feature titled Mentioned in. This feature, which adds a new section to a search result snippet, lets the…
Google Search Generative Experience officially rolls out links to webpages within answers
Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers. You will see the AI-powered overview answers have these down-arrow…
5 hidden areas of Google Ads you probably didn’t know about
Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. Over the past few years,…
An SEO guide to optimizing your Google Publisher Center account
You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to…
Where your B2B ads setup might stumble
LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with…
Google Ads fixing Discovery campaign technical issue
Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which…
X (Twitter) is bringing back political ads
X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in…
How enterprise organizations can grow SEO with limited resources
Making the most of your SEO strategy with limited resources can be challenging. However, there are simple and cost-effective actions you can pursue to tackle…