How to retain clients in PPC

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency.  When I started out in PPC in 2012, I spent much of my time making manual bid changes. The work of a PPC agency was…

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Apple Researchers Introduce Parallel Speculative Sampling (PaSS): A Leap in Language Model Efficiency and Scalability

  EPFL researchers, in collaboration with Apple, have introduced a new approach to speculative sampling called Parallel Speculative Sampling (PaSS). This new approach allows for the drafting of multiple tokens simultaneously using a single model, combining the benefits of auto-regressive generation and speculative sampling. The PaSS method was evaluated on text and code completion tasks,…

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Researchers from University College London Introduce DSP-SLAM: An Object Oriented SLAM with Deep Shape Priors

  In the quickly advancing field of Artificial Intelligence (AI), Deep Learning is becoming significantly more popular and stepping into every industry to make lives easier. Simultaneous Localization and Mapping (SLAM) in AI, which is an essential component of robots, driverless vehicles, and augmented reality systems, has been experiencing revolutionary advancements recently. SLAM involves reconstructing…

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Google Ads boss Jerry Dischler steps down

The executive in charge of Google Ads, Jerry Dischler, stepped down after more than 15 years with Google. Google wouldn’t say whether Dischler will stay with the company, only that he would take on a “new challenge.” Google confirmed to Search Engine Land that the decision was not related to the recent federal antitrust trial….

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Take back your ROI by owning your data

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences.  Join ActionIQ and Snowplow to learn the value of…

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LinkedIn rolls out new ad performance measurement features

LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients. CAPI. LinkedIn’s new…

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Google policy update will restrict consumer finance ad targeting

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” “We’ve long had personalized ads policies that prohibit advertisers from targeting people on…

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4 commerce trends to watch next year

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and…

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