Daily Search Forum Recap: May 24, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing…

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How important are backlinks in 2024?

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and…

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Octo: An Open-Sourced Large Transformer-based Generalist Robot Policy Trained on 800k Trajectories from the Open X-Embodiment Dataset

  Regarding robotic learning, the standard practice is to use datasets tailored to the particular robot and job at hand to train policies. Starting from scratch in this manner necessitates a substantial amount of data collection for every activity, and the policies that are produced typically display little generalizability. Theoretically, data gathered from previous robots…

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Improving content quality at scale with AI

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again this approach ending in disaster when the search engines work out what is going on….

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AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This puts Amazon in direct competition with these internet giants…

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