Apple retreats in fight to defend App Store in Europe

  Apple made a major concession in its battle to protect the dominance of its App Store on iPhones and other devices in Europe on Tuesday, saying developers will be free to distribute their apps directly to consumers. Apple announced the changes to comply with the European Union’s Digital Markets Act (DMA), which kicked in…

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Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear…

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