How to make your Google Ads brand campaigns more efficient

Are you looking to make your brand campaigns on Google Ads more efficient?  As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns.  However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was…

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Google Ireland Dance Class

Here is a photo of the Google dance class from the Google Dublin, Ireland office all together on International Music Day from June 21st. I found this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and…

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Google AI Proposes ‘Thought Experiments’ to Enhance Moral Reasoning in Language Models

  Language models have made significant strides in natural language processing tasks. However, deploying large language models (LLMs) in real-world applications requires addressing their deficit in moral reasoning capabilities. To tackle this challenge, a Google research team introduces a groundbreaking framework called “Thought Experiments,” which utilizes counterfactuals to improve a language model’s moral reasoning. This…

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