Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three…
Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers. One of the biggest challenges marketing…
With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. However, a more strategic approach is required to run campaigns effectively and gain…
Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. Why we care. Google has identified that the music favored by Gen Z plays an…
YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching….
Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing. You may have attempted it before but gave up due to the complexity or lack of guidance. Perhaps you made some initial progress, but the systems were not effectively implemented and followed. Systemizing your business well can provide ample time…
Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content in top positions that shouldn’t be there. Look no further than A Chronological List of Star Wars Movies & TV Shows, published yesterday on Gizmodo (note: it was updated today…
Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community….
Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising?…
Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance. This comprehensive guide will explore…
