July 2023

If you say “yes” to one thing, then you are saying “no” to something else.  Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead.  It is critical to be intentional about when to say “yes” and “no.” …

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets.  Understanding OKRs in SEO One of my favorite books is “Measure What Matters” by John Doerr. It…

Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business, the U.S. won’t be a big…

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow…

It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at…