Google is removing support for the related search operator, a special search command where Google can tell you what other websites are related to another site. Danny Sullivan, Google’s Search Liaison, confirmed via Twitter the related search operator is going away, saying: “It hasn’t really worked that well for some time, as in some cases,…
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being…
Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. You will also now have access to more editing capabilities than…
While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt file. However, in my opinion, this is the wrong tool to look at. My former colleague Pierre Far wrote an excellent article on Crawlers, search…
Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care. With 2,700 stores across 35 states, Kroger is…
Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook…
Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on its blog. What it looks like. Here is a video…
Negative reviews can be scary for business owners but can also be a chance to grow and improve. How you handle negative reviews affects how potential customers see your business. This article explores the importance of responding to negative reviews, determining why they happened, and tips for addressing dissatisfied customers’ concerns. Negative reviews can help…
SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end of…
Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. The search engine allegedly has illegally taken hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard. Daily Mail and General Trust (DMGT), the publishing house owned by Lord Rothermere, has reportedly already sought…