Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. Although the changes could have a catastrophic impact…
Many large sites overlook the power of internal search and behavioral data. Internal search provides crucial insights into what your customers want. Here’s why it’s an indispensable tool for your SEO strategy. Context is key to SEO success Internal search and behavioral data provide the context that unlocks the “why” behind the “what.” It helps…
This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Marketers who would rather avoid this can go…
Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now better at understanding concepts, according to company founder Angela Hoover. The goal is to better highlight content. Being able to rank content semantically helps Andi do that,…