Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. It’s vital to keep up-to-date with policy changes as violations…
Crucial evidence from the Google antitrust trial has been removed from the US Department of Justice (DOJ) website. The DOJ had been publishing key documents, including Google’s private emails, memos, charts and internal presentations as it presented its case – without informing Judge Amit Mehta first. When the search engine raised a complaint, the judge…
YouTube appears to be ramping up its efforts to crackdown on ad blocks The platform has reportedly been sending users with ad blockers enabled more aggressive prompts, warning them to either “Allow YouTube ads” or subscribe to YouTube Premium. The notification appears in place of videos or as a pop-up when playing videos on fullscreen….
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a campaign-level…
Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential…
Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp. Mark Zuckerberg announced that testing will begin in select counties on Facebook and Instagram in the coming weeks, with WhatsApp trials planned at a later date. What is Meta Verified? Meta Verified is a monthly subscription package designed to help creators and…
Do you know when you’re being manipulated? Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful. Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for…
Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Here’s a roundup of the platform’s key ad product announcements you need to know…
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as…
Google AdSense has rolled out two new features to make site ownership verification both faster and easier. The new site management features are: Real-time site ownership checks: This tool means Google can verify your site ownership in real time whenever you add a new site to AdSense. New site verification method: If you’d rather not…