Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Shoppers will be able to use this new…
The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent. Why we care. It’s much harder to earn FAQ rich results, though not impossible. As the study suggests, you should continue using FAQ schema and following best practices when it…
In the past, customer loyalty was earned with a friendly smile at the corner store. Today, it’s all about the ease of clicking “add to cart” from the comfort of your living room. Recently, “omnichannel” has emerged as a buzzword in the industry. Now, leveraging an omnichannel loyalty program is not just an advantage but…
In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly…
Managing resources is not just a buzzword; it’s the cornerstone of organizational success. But sometimes, the constant juggling act between overworked and underutilized team members can be exhausting. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Join Chris O’Neal, Adobe’s expert on resource…
Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. It has been a few days since the rollout was completed, and we wanted to dig in a bit on the…
Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to…
“Bogus.” That’s what Microsoft CEO Satya Nadella thinks about Google’s argument that there is actual choice in the search engine market. And artificial intelligence will provide zero advantage or hope for any companies that hope to enter web search – the “biggest no-fly zone of all,” Nadella said. Why we care. The ongoing U.S. vs….
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and…
TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be able to access content with no interruptions from adverts for $4.99 a month. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. Why…