For the original iTunes version, click here. Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan…
Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how….
In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits….
Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive…
If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always…
The GPT-4 was tested using a public Turing test on the internet by a group of researchers from UCSD. The best performing GPT-4 prompt was successful in 41% of games, which was better than the baselines given by ELIZA (27%), GPT-3.5 (14%), and random chance (63%), but it still needs to be quite there….
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data…
Google Merchant Center is splitting its Shopping Ads and Free Listings Malicious or Unwanted Software Policy into three separate policies: Malicious software. Compromised sites. Unwanted software. The updated policies will be enforced from October, with full enforcement set to be ramped up over four weeks. Until then, Google has confirmed that it will continue to enforce…
Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). Yet today, Seeking Alpha published an article with a clickable headline of ChatGPT eats away at Google search’s dominance. This article (which is paywalled, so I’m not linking to it) is based on a Bank of America…
Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they…
