2023

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior…

If you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for your well-being. When I tell people what I do, they often envisage me tapping away…

Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and…

The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. In a story reporting on the death of 21-year-old Lilie James, whose body was found with serious head injuries in Australia, the tech giant’s AI asked readers to vote on the cause of her passing,…

The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking: 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like…

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved…

Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field,…

Stress, anxiety and burnout are rampant. With the worries of global conflicts, economic turmoil, and mass layoffs across industries, fear becomes a prominent feeling.  We’re all a little on edge, waiting for that last-minute meeting invite or the “have a second?” Slack message. We’re worried by all the uncertainty, and it’s impacting our well-being and…

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even…