The end is near for Google Discovery ads. You can now sign up for access to Google Ads’ Demand Gen, the new campaign type announced at Google Marketing Live in May. Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen. All Discovery campaigns should be “upgraded” to Demand Gen…
Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging…
Microsoft is not banning ads from unverified marketers after all. Instead, the company will only pause ads in a few scenarios while Advertiser Identity Verification (AIV) is completed. Why we care. Advertisers no longer face such severe ad delivery interruptions for not being verified, however, you will still need to complete the Microsoft Ads verification…
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t…
Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why we…
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in…
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide…
Most online content feels like stale crackers. Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. When the only question we ask…
I don’t subscribe to many YouTube channels but I did subscribe to iJustine’s channel because I am an Apple fan boy… It was cool to spot her in a photo with Peter the Greeter at Google. I also met iJustine in person at the Microsoft Bing Chat event earlier this year. This was shared on…
Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search. I see normal white buttons, then grey, blue and green, but I am sure there are more. This was spotted by Ethan Lazuk who informed me of this on Twitter but…
