Google local search ranking algorithm strengthens “openness” signal

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed. Earlier this month a report showed Google ranked open…

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Google to review disapproved ad issues following policy update

Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers outside the consumer finance sector. Why we care. If your Google Ads campaigns are facing disapproval or limitations…

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How to prevent AI from taking your content

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers.  This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself…

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Microsoft AI Team Introduces Phi-2: A 2.7B Parameter Small Language Model that Demonstrates Outstanding Reasoning and Language Understanding Capabilities

  Language model development has historically operated under the premise that the larger the model, the greater its performance capabilities. However, breaking away from this established belief, Microsoft Research’s Machine Learning Foundations team researchers introduced Phi-2, a groundbreaking language model with 2.7 billion parameters. This model defies the traditional scaling laws that have long dictated…

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Marketing firm admits it listens to conversations to sell targeted ads

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. The agency has coined this capability…

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