Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business, the U.S. won’t be a big…
From cameras to self-driving cars, many of today’s technologies depend on artificial intelligence to extract meaning from visual information. Today’s AI technology has artificial neural networks at its core, and most of the time we can trust these AI computer vision systems to see things the way we do — but sometimes they falter. According…
Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow…
ChatGPT, the latest chatbot developed by OpenAI, has been in the headlines ever since its release. This GPT transformer architecture-based model imitates humans by answering questions accurately just like a human, generates content for blogs, social media, research, etc., translates languages, summarizes long textual paragraphs while retaining the important key points, and even generates code…
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at…
Extreme weather conditions have become a typical occurrence, especially in recent years. Climate change is the main factor to blame for such extreme weather-related phenomena, from the torrential downpours seen in Pakistan that have submerged large portions of the country under water to the exceptional heat waves that have fueled wildfires throughout Portugal and Spain….
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?…
The way people study the language of life has been fundamentally altered by comparing the syntax-semantics of natural languages and the sequence function of proteins. Although this comparison has inherent value when seen as a historical milestone that helped improve NLP’s application to the domain of proteins (such as language models), results from the area…
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure?…
Thanks to artificial intelligence’s ongoing growth and development, large-scale language models are now widely available. Models like ChatGPT, GPT4, LLaMA, Falcon, Vicuna, and ChatGLM have shown outstanding performance in various traditional tasks, opening up a world of opportunity for the legal profession. However, gathering reliable, current, high-quality data is essential to creating sizable language models….