Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Welcome to 2024 – we may have had an unconfirmed Google Search update over New Year’s Eve. I also launched a new version of the Search Engine…
After a few years of testing, it seems Google has launched the new more graphical and animated weather results in the mobile search results. Google now shows an animated graphic behind the weather details when you search for weather reports in Google Search on mobile. Lily Ray posted about it on X moments ago and…
As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE. Get ready to step into the future of SEO by joining experts from Conductor as they dive into the ever-evolving landscape of SEO in the age of AI. Learn more…
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it…
It looks like Bing may be testing a new design for its search knowledge / answer panels in the search results. And that new design looks very much like the new Google knowledge panel Google has for the past year-plus. Here are screenshots from Khushal Bherwani who posted them on X: New Test: Current: Google:…
If you could pick only one SEO strategy to boost organic traffic for your ecommerce store, optimizing category/collection pages would be the ultimate go-to. Here’s why. First, category pages allow for broader keyword targeting by bringing together a specific set of products that fall under a broader theme or topic. Consequently, a collection page can…
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status codes becomes essential. These status codes are crucial for search engines since they can influence how Google will crawl and index your pages effectively. In this…
Today, we have released version 5 of the Search Engine Roundtable. We have redesigned the site from the ground up while also revamping many of the site’s backend and technical features. The site is now over 20 years old, and the design was just over 13 years old – it was time for a redo….
John Mueller, Senior Search Analyst and Search Relations team lead at Google, was again out there on New Year’s Eve and New Year’s Day, providing SEO support for site owners, creators, publishers, SEOs, and others. He has done this on Christmas every year and also on New Years every year. He has been doing this…
