Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, as they are rolled out in the coming weeks. Why we care. Tougher data privacy…
Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond….
YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use. However, both Premium users and those using ad blockers have reported problems with the platform, such as lagging, higher CPU usage, and delayed load times. Why we care. YouTube’s intensified efforts against ad blockers, at the potential expense…
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and…
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having said that,…
Google SGE, the Search Generative Experience, seems to have rolled out a search carousel named “Here are some products to consider.” This carousel shows you products from different vendors that you can click on to engage with the Google Shopping graph. As Khushal Bherwani posted on X – search for [crop tops] and probably other…
Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, so if someone searches for your brand, they will see your website and local listing anyway, but you can also show your ads…
Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name for the new Bing Chat experience, now has a paid version that costs $20 per month per user. This brings “a new premium subscription for individuals that provides a higher tier of service for AI…
Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”. Thomas Eccel spotted this and posted about it on X, he said, “Auction Insights box for PMAX has been upgraded!”…
