The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the…
It’s commonly thought that the most abundant element in the universe, hydrogen, exists mainly alongside other elements — with oxygen in water, for example, and with carbon in methane. But naturally occurring underground pockets of pure hydrogen are punching holes in that notion — and generating attention as a potentially unlimited source of carbon-free…
Google has been developing several new AI features for its apps and tools. Now, the company has been planning to enhance its Workspace apps’ performance with new AI-enabled features. Earlier, Google was rumoured to include AI-based summarisation in Gmail, now it is planning to enhance its video conferencing tool, GMeet. At the Cloud Next…
Microsoft has announced its plans to discontinue support for Windows 10 by October 14, 2025, but will offer Extended Security Updates (ESU) for those who wish to continue using the older operating system. The ESU subscription will come at a price, with users required to pay $61 for the first year, doubling to $122…
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be…
Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S shoppers are now influenced to buy products advertised to them on…
LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings. After thorough investigation, researchers concluded that brands…
Students have submitted more than 22 million papers that may have used generative AI in the past year, new data released by plagiarism detection company Turnitin shows. A year ago, Turnitin rolled out an AI writing detection tool that was trained on its trove of papers written by students as well as other AI-generated…
Google has been reported to be working on integrating AI features into its suite of apps. Earlier, the Gmail app received the AI-based quick reply suggestion and it was also speculated that the company has been working on an email summarisation tool. Now, a new Google feature has emerged via a leak which claims…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing is testing removing its cache link from the search results, like Google did. Bing is also testing from sources across the web. Google said if you…