Brave Search now offers Search Ads on a managed service basis. Brave Search Ads. Here’s what Brave announced: Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis before paid campaigns launch. Eligible brands can get up to 14 days of complimentary advertising. What Brave Search Ads look like. Here’s a…
Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or…
One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because…
Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year. Key updates include: Restricted Data Processing (RDP) (which is…