Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

For the original iTunes version, click here. Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core…

Read More

Daily Search Forum Recap: June 14, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google experiments sometimes cause problems for Google Search and they need to revert them. Google Business Profile websites now 404. Google Ads it testing new call and…

Read More

A playbook for online brand management

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated…

Read More

Pinterest launches AI ad tools

Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. The big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign optimization. What’s new. Pinterest is launching an “Ad Labs” innovation program to test prototypes like:…

Read More

Google Ads phasing out card payments

Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers…

Read More

AI mistakes won’t prevent progress

Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and quickly respond to any problems, Reid said during an all-hands meeting last week, CNBC reported….

Read More