Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps:…
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job. This question came up in the last SEO…
Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better in the localized/regional version of Google. So if you want to rank better in Google in Korea, using a ccTLd such as .kr…
Google announced that it will stop serving the Google URL Shortener, so any URL that was set up to redirect using goo.gl, which Google stopped supporting adding new ones back in 2019, will also stop serving. Starting August 23, 2024, goo.gl links will start displaying an interstitial page for a percentage of existing links to…
NASA has achieved a significant milestone by confirming the discovery of six new exoplanets: HD 36384 b, TOI-198 b, TOI-2095 b, TOI-2095 c, TOI-4860 b, and MWC 758 c. This discovery brings the total number of confirmed exoplanets outside our solar system to 5,502, marking a noteworthy advancement in our understanding of the universe…
For the original iTunes version, click here. Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said it will host more creator meetings. Google Search Notes is coming to an end this month. Google…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s URL shortener will stop working in a year and all those billions of links / redirects will vanish. Google says ccTLDs do help a little for…
Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all…
Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start…
Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure) are the best way to build search campaigns. I’m the 10th. I’ve been publicly standing up for single keyword ad groups (SKAGs) for some time now – though I’ll admit it is a controversial take. Most recently,…
