Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most likely to convert. Support for up to 20 offers per ad, with Meta predicting which one is…
Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement. The details: The “Event Coverage” feature shows the…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said the feedback around the last core update was really helpful. Google Ads is testing double-row shopping ad carousels. Google Ads also tests a “people also…
It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snippets, as part of Google’s “ongoing evolution of dynamic ad…
Bing is testing a voting feature in the Bing Search results. You can vote up or vote down specific search results in the search results page. It even shows you the percentage of votes for those who voted it up versus voted it down. Shameem Adhikarath spotted this, I cannot replicate it, but he posted…
Google may be testing auto-playing the video thumbnails it has within its search results page. I am not sure if this is some sort of browser bug or something else, but Google may auto-play the video thumbnail without sound in the search results. I should say, Google has for a while played these thumbnails when…
Google has added a method in Search Console settings to add your shipping and return information. This should make it easier for some merchants to specify their shipping and return details to Google Search, so that information can be shown in Google Search. Google’s Rana, Moshe Samet, and Nan Liu wrote, “We’re happy to announce…
There are new reports that a booking/appointment system run by Thumbtack, a local search service, is automatically adding its booking links and service to Google Business Profiles. Well, you can opt out, if you don’t want it. But I am sure most businesses will have no clue this was added to their local listings in…
For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console now lets you add your shipping and return details in the interface. Google confirmed ads can show below featured snippets as part of “dynamic…
