Earlier this week, I posted polls across numerous sites, asking SEOs how they were impacted by the last Google August 2024 core update – knowing the update is not done rolling out yet. Overall, most said their rankings and traffic from Google Search are down but honestly, it is a pretty even distribution of responses….
We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update, and I shared these results this morning. Google may now use your OG title for…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the poll results for the Google August 2024 core update, most are down but not all. Google Shopping is testing a carousel for “more like…
In order to train more powerful large language models, researchers use vast dataset collections that blend diverse data from thousands of web sources. But as these datasets are combined and recombined into multiple collections, important information about their origins and restrictions on how they can be used are often lost or confounded in the…
Nokia Oyj’s mobile networks assets are drawing preliminary interest from suitors including Samsung Electronics Co. amid increasing pressure to find new growth in the troubled telecom equipment sector, people with knowledge of the matter said. The Finnish company has been having discussions with advisers about potential options for its mobile networks business, which has…
We all love to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to get in the prime position when the tide is higher. In retail, that will fire up in October (probably earlier than…
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. How it works. Users can…
Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google…
Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can…
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Up…