For the original iTunes version, click here. This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up the day after that ruling. Google served ads for products from other merchants, paid for by other advertisers, which is why they pulled down…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke about crawling, ways to make it more efficient and some questions around it. No, Google does not skip pages that are more expensive to crawl….
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. Commonly used…
Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360. Key details: The SDF QA…
Unlock new possibilities for efficiency and impact. Edna Chavira on August 9, 2024 at 11:45 am | Reading time: 1 minute SearchBot is thinking … Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution:…
TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations…
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to Google’s search business. This article explores the latest trends, tools and strategies to help you navigate the evolving…
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you…
Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns…
Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included. AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Allows removal of automatically created assets linked to Responsive Search Ads. New ASSET_GROUP change status…
