I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing…
A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a…
The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “Embrace the Future of Content Management with a CMS Makeover,” on Thursday, August 8. This live…
A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings…
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions…
Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product Groups and Listing Groups pages are down across the web interface, API, and Google Ads Editor. Google posted this update in the Google Ads status…
Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search. Google wrote: On September 3, 2024, the Google Ads “Sexual content policy – Mature cosmetic procedures” will be updated to allow pubic hair grooming ads…
Google seems to be encouraging searchers to search more for more types of queries with a new “Explore more with Search” carousel. It shows the searcher other topics, with photos, on what they can search on. This was spotted by Shahank Gupta who shared a screenshot of this on X with me. It was for…
Ginny Marvin, Google’s Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in different ad groups. Now, Ginny is not recommending this but it is an option…
Google notified advertisers in Canada they are charging a 2.5% surcharge on top of everything for buying ads on Google. This is on top of many of these advertisers losing the credit card payment option, which was as good as cash for many of them. These surcharges for some international advertisers are not new, but…
