Google announced its new AI-powered feature Circle to Search feature earlier this year with some advanced capabilities. While the feature is limited to Pixel and some of the high-end smartphones, Samsung has announced the availability of the feature to more users. Now the Circle to Search feature will be available to more Samsung device…
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Edna Chavira on August 16, 2024 at 1:48 pm | Reading time: 1 minute SearchBot is thinking … Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time…
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by…
Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing…
Google AI Overviews will now appear for all users in the United States, even if they are not signed into their Google account. Google has confirmed with Search Engine Land that AI Overviews are available for signed-out users in the US after we noticed Google testing it this morning. What it looks like. I just…
Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access. Why we care. Failure to upgrade could result in API requests failing, potentially disrupting advertising operations for businesses. Key details: Sunset date: Sept. 25. All v15 API requests will fail after this…
Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic. What Dotdash Meredith is saying. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Referrals from…
Google has released the August 2024 core update, which will take about a month to fully roll out. This update is not just a normal core update, but also takes into account the feedback it heard since the September 2023 helpful content update that seemed to have a negative impact on many small and independent…
MIT chemists have developed a new way to synthesize complex molecules that were originally isolated from plants and could hold potential as antibiotics, analgesics, or cancer drugs. These compounds, known as oligocyclotryptamines, consist of multiple tricyclic substructures called cyclotryptamine, fused together by carbon–carbon bonds. Only small quantities of these compounds are naturally available, and…
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad…
