Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is putting review and menu descriptions under photos in local listings. Google is placing blue map pins with location names in the search result snippets. Google…
Tips for Effective Feature Selection in Machine Learning Image by Author | Created on Canva When training a machine learning model, you may sometimes work with datasets with a large number of features. However, only a small subset of these features will actually be important for the model to make predictions. Which is why…
The leaders of The Climate Project at MIT met with community members at a campus forum on Monday, helping to kick off the Institute’s major new effort to accelerate and scale up climate change solutions. “The Climate Project is a whole-of-MIT mobilization,” MIT President Sally Kornbluth said in her opening remarks. “It’s designed to…
Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.”Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue”Me: “Nope.” You: “Uhh, OK, then it must be conversionsMe: “No, again.” You: “What? What else is there? Clicks then?”Me:…
AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. I’ve evaluated over 15 leading AI ad…
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. Ultimately,…
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy…
Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of SEO that leverages AI-driven insights to optimize content for visibility and authority across platforms like ChatGPT, Perplexity and Google’s AI…
Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. Time and cost are big challenges when it comes to creating good quality video content for…
Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we care. We’ve been closely watching the evolution of Google’s AI Overviews because it has the potential to disrupt…
