A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right…
Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. One example of this blended technique is podcast link building, which moves away from the typical transactional nature…
A new study from researchers at MIT and Penn State University reveals that if large language models were to be used in home surveillance, they could recommend calling the police even when surveillance videos show no criminal activity. In addition, the models the researchers studied were inconsistent in which videos they flagged for police…
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. SearchBot is thinking … Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing…
Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why we care. This ruling marks a significant victory for Google in its ongoing legal battles with EU regulators and highlights…
Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI is evolving rapidly, fundamentally changing how search results are ranked. This shift is happening behind the scenes, making it increasingly…
Google won a court fight with the European Union over a €1.5 billion ($1.7 billion) fine for thwarting competition for online ads, partly atoning for last week’s crushing defeat in a separate judgment for abusing its monopoly powers. Judges at the EU’s General Court in Luxembourg backed the Alphabet Inc. unit’s challenge to a…
Early attempts in 3D generation focused on single-view reconstruction using category-specific models. Recent advancements utilize pre-trained image and video generators, particularly diffusion models, to enable open-domain generation. Fine-tuning on multi-view datasets improved results, but challenges persisted in generating complex compositions and interactions. Efforts to enhance compositionality in image generative models faced difficulties in transferring…
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager,…
Learn on-page and technical SEO best practices and performance optimization techniques. Edna Chavira on September 17, 2024 at 4:04 pm | Reading time: 1 minute SearchBot is thinking … Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance…
