2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively,…

Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall Street analysts’ forecasts, who had anticipated $1.38 billion for Snapchat’s parent company. However, Q4 saw net losses narrowed to $248 million, showing improvement from the $288 million reported in the…

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured that the problem lies with Google Ads, and they are actively working to…

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But SEO has evolved. Google’s algorithms are now much more sophisticated. To improve search rankings today, you need a comprehensive…

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of…

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As advertisers explore options beyond third-party cookies for targeted…

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, which owns a 90% market share in search, is accused of paying massive sums to…

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of…

Google announced it is testing generative AI technology to answer local specific questions within Google Maps. “Starting in the U.S., this early access experiment launches this week to select Local Guides, who are some of the most active and passionate members of the Maps community,” Google wrote. Google’s language models can now analyze Google “Maps…