This day in search marketing history: February 29

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YouTube expands free editing app to 13 new markets

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. Brazil. Canada. Finland. Hong Kong. Ireland. Netherlands. New Zealand. Spain. Taiwan. Thailand. Turkey. What is…

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Google faces $2.27 billion lawsuit over advertising practices

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and…

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3 reasons not to block GPTBot from crawling your site

The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide.  AI improvement seems positive, but it’s not so clear-cut. Legal and ethical issues surround the technology. GPTBot’s arrival has highlighted these concerns, as many major brands are…

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Google unveils major SPN update as it removes opt-out option

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well…

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7 reasons why your AI content sucks (and how to fix it)

BuzzFeed was one of the first major publishers to adopt heavy AI publishing.  They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Sports Illustrated, also an early adopter, suffered from similar issues…

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A technical guide to video SEO

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable and suitable for indexing. This article tackles: Why technical SEO matters for video content. Self-hosting…

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Cybersecurity software wins a 2024 Federal Laboratory Consortium Excellence in Technology Transfer Award | MIT News

  The Federal Laboratory Consortium (FLC) has selected MIT Lincoln Laboratory’s Timely Address Space Randomization (TASR) as one of the recipients of their 2024 Excellence in Technology Transfer Award. This cybersecurity technology was transferred in 2019 and 2021 to two companies that develop cloud-based services. TASR has the potential to help harden many cloud-based servers…

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