LinkedIn rolls out new ad performance measurement features

LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients. CAPI. LinkedIn’s new…

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SEO scalability: We have a problem

Whether we know it or not, we’re caught in a paradox.  There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability.  With unprecedented advancements in AI as of late, it’s no surprise. On the one hand, efficiencies of scale are amazing and AI can…

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Google to fix link report in Search Console

Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report…

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Daily Search Forum Recap: January 19, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google responded to complaints about garbage AI content in Google News. Bing Copilot Pro is coming to the mobile apps. Google course info might be going global….

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Perplexity Unveils Two New Online LLM Models: ‘pplx-7b-online’ and ‘pplx-70b-online’

  Perplexity, an innovative AI startup, has introduced a solution to transform information retrieval systems. This launch introduces two new large language models (LLMs), pplx-7b-online and pplx-70b-online, which mark the pioneering foray into publicly accessible online LLMs via an API. Unlike traditional offline LLMs like Claude 2, these models leverage live internet data, enabling real-time,…

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