Google has updated its help documentation page on AI Overviews to tell searchers how to show only web results in its search results (not show AI Overviews, videos, image, etc), plus how to give feedback on the AI Overviews Google provides. This obviously comes based on the backlash Google has received on some of these…
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational…
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit. Why we care. Conversion annotations incentivize…
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers use to buy and sell ads, and the exchange that connects them. In…
Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. This trend will only grow as it becomes…
WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of content are new or updated. This can help improve crawl efficiency for search engine crawlers and reduce server load on your website. Lastmod. Lastmod is an element that you can add to your sitemap…
Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience. Why we care. This is an opportunity for advertisers…
Did you know that sometimes those bot protection services will serve Google and other search engines noindex directives? Google’s John Mueller said this on X, saying, “Sometimes there’s bot-protection (or a login, interstitial, etc) triggering that has a noindex on it.” He also added that it would be better for them to serve 503 server…
YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning…
Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. In a report…