Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title links.
List of title link sources. Here is list of sources Google may use for your title link:
- Content in
- Main visual title shown on the page
- Heading elements, such as
elements - Content in
og:titlemetatags - Other content that’s large and prominent through the use of style treatments
- Other text contained in the page
- Anchor text on the page
- Text within links that point to the page
WebSitestructured data
What is new. The new option is the “Content in og:title meta tags” bullet in the middle.
What is an og:title. An og:title is the title of your object as it should appear within the open graph. Often social media platforms use it to decide what the title should be for URLs you share within their platform.
What is a title link in Google Search. The title link in Google Search is the clickable title used in the Google Search result snippet. Here is an illustration of the search result snippet where “How to make crispy fried eggs” is the title link:
Why we care. This is just one additional source Google may use to decide which title link to use for your search result listings in Google Search. Google is most likely to use your title element in your HTML but often Google may decide to use another source for your title. Most sites tend to match the title HTML element and their OG:title but not all.
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About the author
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
