Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content.
- The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers.
Why we care. Time and cost are big challenges when it comes to creating good quality video content for campaigns. These AI-powered tools address these key challenges.
By the numbers.
- 89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study.
- Businesses cite lack of time and cost as the top barriers to video marketing.
How it works.
- Video generator creates custom video content in minutes using a single product image.
- Live image allows brands to produce short, animated campaign images quickly.
What they’re saying. “Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers,” said Jay Richman, VP of product and technology for Amazon Ads.
Between the lines. These tools are part of Amazon’s growing suite of generative AI solutions similar to how all other tech giants continue to lean into more AI solutions.
What’s next. Amazon plans to refine these features based on beta advertiser feedback before a wider release.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
