Mathew

Google Ads Confidential Matching

Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas. Here Google will use “special software and hardware known as Trusted Execution Environments (TEEs), unlock new ways…

Read More

Daily Search Forum Recap: September 13, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is launching confidential matching, a new privacy-centric ad feature. Google is testing a new AI Overview interface. Advertisers are complaining about fraud on the Search…

Read More

Google Ads bug hits GCLID conversion tracking

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care. Conversion data is the backbone of measuring campaign effectiveness. Without accurate tracking, it’s impossible to assess ROI, optimize bids,…

Read More