Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before,” Google announced. Google receives a lot of contributions to…

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines…

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide…

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range…

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care….

Did you know that both Danny Sullivan and John Mueller send emails to Google employees on a routine basis? I heard from multiple sources that John sends one weekly, I think maybe on Fridays, and Danny Sullivan shared a screenshot of a portion of the email he recently sent to Google staff on X. Here…

Google Search is testing various shades of blue for its search header, including a sticky version that, um, sticks as you scroll down the search results. Here are various screenshots from a few folks that I found on X over the past several days. Khushal Bherwani spotted this blue sticky header and posted this screenshot…

Google has added the ability to add activities and events to the Google Business Profiles dashboard. This is a quick form to add upcoming events or activities to your business quickly. Here is where you can highlight activities that you run that may direct more people to your venue. This was spotted by Mike Blumenthal…

Google has made an update to its Google-Extended section of the Google crawler (user agent) search documentation to change the references of “Bard” to “Gemini” because of the product name change. Google also clarified that Google Extended has no impact or effect on Google Search. Google added this new line that reads, “Google-Extended does not…

Google has updated its Web Stories documentation to explain where Web Stories can show in search. Google said Web Stories no longer will show up within Google Image Search, the carousel view and made some changes to where these Web Stories show within Google Search. Google wrote, “Web Stories don’t appear in Google Images anymore,…