Mathew

One Line Headlines, More Headline/Description Options & Account Level Access

Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines and descriptions to campaigns. Third, changes to account-level automated assets. One Line Headlines Google’s responsive search ads can now show one headline when…

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Daily Search Forum Recap: February 2, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps is testing generative AI for local guide types of questions and answers. Google responsive search ads gets three new changes. Google is testing double line…

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Top tips for discovery and growth

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape.  This article will give podcasters actionable tactics to improve their SEO and grow their audience. We’ll cover crucial areas including: Keyword…

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How to track rankings, conversions, calls

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and…

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