Mathew

Google exec addresses advertisers’ automation concerns

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t…

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Prioritize compliance for marketing success

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide,…

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Google showing TikTok videos in featured snippets, SGE

TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and this is definitely new to many people in the search community. Why we care. Many people have been having…

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Google boss addresses concerns of AI replacing advertising staff

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. Additionally, he highlighted that the ongoing development of new AI solutions is to enable its…

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