Mathew

Focus on customer lifetime value

Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue.  Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond….

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Webinar: AI-forward marketing in 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and…

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Create a social post for vehicle recovery company

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…

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Daily Search Forum Recap: January 11, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is still working out the kinks with site names in the search results. Google has refine this search overlay in mobile. Google SGE offers products to…

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